The reaction to the new look for my website has been unenthusiastic to say the least. Apart from a couple of encouraging comments the reaction is that it is difficult to read and the colour scheme is not suitable for the contents.

So why haven't I gone back to the previous colours?

Because both the traffic on the website and the advertising revenue have shot up since the change. And since I can't see any other reason why they should, it's just possible that the new colours have something to do with it.

It's also just possible that it's a pure coincidence, of course. But in order to be sure I'll delay the decision whether to change back for a while yet.