I remember reading a few years ago that research has shown that if you want your employees to finish projects on time, they are much more likely to do so if you set a series of intermediate deadlines. The result will be not only a greatly increased chance that the work will be completed by the final deadline, but also that the work will be of higher quality.
The research also looked at what happens when we set deadlines for ourselves. Giving yourself intermediate deadlines had a similar effect. If you have given yourself the task of writing a book by 1 February 2005, you are more likely to succeed if you split it down something like this:
Write outline by 15 October
Write rough draft by 30 November
Write second draft by 15 January
Final draft completed by 1 February
However the research found that, although setting one’s own deadlines did have an effect, it was much less effective than having them set for you externally.
The problem with deadlines we have set for ourselves is that our minds know that they are not “real” deadlines. They are just ones that we have arbitrarily set. So, in the above example, as 15 October approaches and we still haven’t done anything about writing the outline, we don’t feel the sense of urgency about meeting the deadline that we would if we had to hand the results in to our boss.
So how can we get the full benefit that comes from deadlines, without having someone standing over us enforcing them?
Here I want to digress for a moment to a boss I used to work for nearly forty years ago. I remember well how, whenever he gave me something to do, he used to ask me “When will you have that done by?” As long as my answer sounded reasonable he would just nod and make a note of my answer. Then he would let me get on with it in my own way in my own time.
When the day came when the project was due he would ask me “Have you finished that job I gave you?” The first couple of times that happened I came up with a hundred and one different reasons why I hadn’t done it yet. He just stopped me in my tracks and said “I don’t want to hear why you haven’t done it. Just tell me when you will have done it.”
Somehow after those first couple of missed deadlines, I was never late for a project again!
Sadly he died recently, but the lesson he taught me all those years ago is still very much alive for me.
So instead of giving yourself an artificial deadline for a project, just ask yourself “When will I have that done by?” Make a note of your answer, and if you haven’t done it by that date don’t bother rehearsing all the excuses about why you haven’t done it. Instead just say “So when will I have done it?”
Exercise:
[The original version of this article was published in my newsletter in November 2004]