Discussion Forum > Question on Price Point for Ebook
Maybe try an AF approach: Add several prices on your AF list. When one of them "stands out", then go set up a website and offer it for sale at that price. Later, when another one of the price stands out, set up a separate website and offer it for sale at the second price. See which one works better.
Or maybe, when a new price stands out, just go change the price on your one website, and see what happens.
Or take a lesson from Excedrin Migraine. It's *exactly the same* as regular Excedrin. It's just packaged differently. And costs twice as much.
Or maybe, when a new price stands out, just go change the price on your one website, and see what happens.
Or take a lesson from Excedrin Migraine. It's *exactly the same* as regular Excedrin. It's just packaged differently. And costs twice as much.
June 16, 2009 at 5:44 |
Seraphim
Five pounds. If you want to go higher I suggest a no quibble refund policy.
June 16, 2009 at 7:52 |
Man of Kent
I agree - between £5 and £10 would be good.
June 16, 2009 at 8:13 |
Nick
I agree, £5-10 max with a 30 day refund.
June 16, 2009 at 14:46 |
Jonathan in London
Gerry, you might be interested in this "Make your price sell" approach:
http://myps.sitesell.com/
(I have no affiliation but this is something I would recommend to my clients.)
http://myps.sitesell.com/
(I have no affiliation but this is something I would recommend to my clients.)
June 16, 2009 at 16:44 |
Bev
Bev - thanks for the link to sitesell. Very interesting!
This reminded me of something. I've noticed that in some markets, information products can be EXTREMELY expensive. For example, commodities traders and real estate brokers can spend $3000 on a weekend seminar, or $499 on an e-book. If they come away with just one or two good ideas from a seminar or e-book like that, it will have paid for itself within a short time.
So, maybe in addition to the sitesell ideas, you could also target your e-Book to a market like that. Something like "Time Management for Real Estate Agents". And then sell it for $799.
Hmm, maybe I'll try it myself. :-)
This reminded me of something. I've noticed that in some markets, information products can be EXTREMELY expensive. For example, commodities traders and real estate brokers can spend $3000 on a weekend seminar, or $499 on an e-book. If they come away with just one or two good ideas from a seminar or e-book like that, it will have paid for itself within a short time.
So, maybe in addition to the sitesell ideas, you could also target your e-Book to a market like that. Something like "Time Management for Real Estate Agents". And then sell it for $799.
Hmm, maybe I'll try it myself. :-)
June 17, 2009 at 3:46 |
Seraphim
Gerry