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Discussion Forum > The Future of the Newsletter

I'm getting reactions from as many people as possible about how they would like to see the newsletter in the future.

Obviously one of the main functions of the newsletter (from my point of view) is to advertise my own products, e.g. seminars, books and I've no intention of ceasing that.

The main question for me is whether new articles should continue to be posted in two different places, i.e. on the blog or on the newsletter.

The alternatives I can see at present are:

a. The newsletter has articles specially written for it which do not appear on the blog. In that way it would be something separate and distinct from the blog.

or

b. The newsletter repeats major articles which also appears on the blog. In that case it would be acting as a convenience for people who don't for whatever reason want to read the blog, but do want some input.

or

c. The newsletter merely draws readers' attention to what has been appearing on the blog. In this case it would be acting as an extension of the blog and as a way of reminding people to have a look at it.

What do you think?
January 7, 2008 at 12:55 | Registered CommenterMark Forster
B Please
January 7, 2008 at 13:23 | Unregistered CommenterHW
For me, it would be (c).
But, whatever!
January 7, 2008 at 13:24 | Unregistered CommenterEAM
b please.

The main benefit for having the e-newsletter is convenience.
January 7, 2008 at 13:28 | Unregistered CommenterMike Garth
I'd prefer c
January 7, 2008 at 13:29 | Unregistered CommenterSusan Kersley
C please
January 7, 2008 at 13:29 | Unregistered CommenterMiles
I prefer B

Thanks & Happy New Year!
January 7, 2008 at 13:29 | Unregistered CommenterKay
(B) gets my vote
January 7, 2008 at 13:30 | Unregistered CommenterJason V
I'm open to all, but if (c) I would come to blog more often,
It's possible though that others "wouldnt" follow-up links in an email..
Want to keep getting it anyways!
January 7, 2008 at 13:30 | Unregistered CommenterTom
I would prefer option B, as it would mean the articles find me, rather than vice versa. Thanks.
January 7, 2008 at 13:32 | Unregistered CommenterHelen Swallow
how about b and c?
links first for those who want to come to blog
January 7, 2008 at 13:33 | Unregistered CommenterTom
c gets my vote , incidentally may I take this opportunity of thanking you for all the pearls of wisdom during 07.
January 7, 2008 at 13:34 | Unregistered CommenterMichael Harrison
b. or c. - Happy New Year!
January 7, 2008 at 13:35 | Unregistered CommenterJohn
I'd be happy with b.
January 7, 2008 at 13:39 | Unregistered CommenterA swedish mom
B and/or C

And thanks again for sharing your work. :)
January 7, 2008 at 13:41 | Unregistered CommenterKCCC
b or c, whichever is easiest.
January 7, 2008 at 13:42 | Unregistered CommenterTony Phillips
I would prefer c. I love our articles but don't look at the blog unless i get an email. Headings would be perfect.
Thanks
January 7, 2008 at 13:42 | Unregistered CommenterJenny
I think B would work best.
You could also add some links at the end for additional topics or articles not included in the newsletter that might encourage people to go to the blog as well.
January 7, 2008 at 13:44 | Unregistered CommenterJulie
C please
January 7, 2008 at 13:44 | Unregistered Commenterdellison
Having a newsletter still seems to be the best way to get people to actually read the information.

Certainly to more 'clicks' that we have to do to get to the useful stuff, the less likely we are to read it.

Blogs are often generally less cleanly laid out too. Id' certainly appreciate the newsletter continuing.
January 7, 2008 at 13:45 | Unregistered CommenterRIchard Nugent
Its a B for me

January 7, 2008 at 13:48 | Unregistered Commentergina carver
I would prefer B, but could live with C. I like to read the articles, don't always want to get distracted by comments

Like to hear about new books etc
January 7, 2008 at 13:48 | Unregistered CommenterLily
B. My reasoning is as follows. High volume users of the net are turning to blogs as they are easier to manage. e.g My current blog reading would equate to >100 newsletters! With a blog feed I can skim and drop into what I want. Low volume users tend to use newsletters rather than managing a daily blog. Rgds Rob.
January 7, 2008 at 13:51 | Unregistered Commenterrob
I'm more likely to look at my email than look at a blog, so I would prefer b.
January 7, 2008 at 13:55 | Unregistered CommenterAndrea
Stick with the separate newsletter Mark. I can then choose whether or not to read the blog
January 7, 2008 at 13:56 | Unregistered CommenterNigel Wilson
I have alot of off-line time so a newsletter that has everything would be great. Thanks for asking.
January 7, 2008 at 13:59 | Unregistered CommenterSharon
prefer b. with articles as brief but useful as possible, as i wouldn't click on the blog link every time. A very brief resume of what's new on the blog could be included after the newsletter article.
January 7, 2008 at 14:00 | Unregistered CommenterSarah
Mark, I'd vote for B. If everything was posted to your weblog, then visitors can subscribe to your RSS feed to get all articles in their news feed reader - not a millions miles from subscribing to a newsletter - else they can read your posts in situ on the weblog itself. If you maintained a newsletter in addition to this then you're making more work for yourself, and for your readers who will want to make sure they can read everything.

So a plan would be to encourage people to subscribe to your news feed rather than your email newsletter.
January 7, 2008 at 14:01 | Unregistered CommenterDavid
B for me too please, I enjoy your newsletters but I'm not a blog fan, sorry
January 7, 2008 at 14:06 | Unregistered CommenterHelen P
It's got to be B, I use a handheld and email is what I have access to mostly.
January 7, 2008 at 14:09 | Unregistered CommenterTim
A very strong vote for B from me Mark
January 7, 2008 at 14:11 | Unregistered CommenterRob N
Stick with the newsletter Mark = and thanks for asking.
January 7, 2008 at 14:13 | Unregistered Commentersussan
Mark, I read the newsletter but do not access blogs.And thank you for the newsletters so far
The newsletter also led to my purchase of your books
January 7, 2008 at 14:18 | Unregistered Commenterjim bowes
Hi Mark

I personally would not visit the blog too often and would prefer not to have a huge email newsletter type thing. So my own opinion is that C is the best option, with the newsletter starting off the article and then drawing me to read further online if I feel inclined to do so - would that not work better from your point of view as well (marketing)?

Thanks for personally getting back to me in the past, it made me take the time to give this feedback!

All the best

Rob
January 7, 2008 at 14:21 | Unregistered CommenterRob
Definately the newsletter for me - much easier! I am much more likely to read it when it's sent in an email, rather than having to move to another link to find it. Look forward to receiving the next one!
January 7, 2008 at 14:21 | Unregistered CommenterCaroline
B
January 7, 2008 at 14:24 | Unregistered CommenterHansJoachim
Definitely B blog/newsletter duplication. If I'm on your blog list, I won't want your newsletter, and vice versa.

I actually thought the other day that I had unsubscribed from your newsletter. All I was getting was seminar announcements in the UK. The reason I subscribed was to read any articles you posted, not hear about seminars I won't be attending.

January 7, 2008 at 14:24 | Unregistered CommenterBurton Kent
Happy New Year, Mark. You asked for my preference, but can I share an opinion that might help you make a strategic decision?

As a marketing communications professional, I believe blogs are ideal for exploring ideas, highlighting incidentals and jotting down thoughts. Critically, the medium allows stakeholders to interact and give feedback. Because blogs directly encourage dialogue, they can help cement lively relationships with a target audience (and by implication, help build brand).

This informality, where your audience can choose to view or interact at their leisure, suggests blogs might not carry the necessary gravitas for articles.

A newsletter mailing, however (opted into by the recipient) was presumably sold on the promise of supplying fully thought through presentations of insight and intelligence that can help change their lives. Nothing experimental; nothing explorational: just seasoned 'truths' that are known to work. For me, articles carry a kudos that says 'learning that should not be missed'.

And if there's something I really need to hear, I don't really want to wade through a blog to get to it.

I find this distinction in the character of the two platforms helpful and one that resonates with most people's conscious and subconscious perceptions. Blogs can give people with the time, space to reflect and think for themselves, whilst a newsletter can efficiently present perspectives they don't have to grapple with too much but can accept as fact should they choose to.

So, to answer your question directly, I would use your e-newsletter to carry articles (introduced in the e-mail but featured fully on your website should you need to drive traffic there) but also use the newsletter to add the odd intriguing or useful detail from your blog to win the interactivity you need to build your relationships.

Hope that helps!

All the best, Rob Wright (copywriter & creative planner)
January 7, 2008 at 14:25 | Unregistered CommenterRob Wright
Scot Finnie, a writer for Computerworld who also does his own newsletter, explains here about his move from newsletter to blog that includes a newsletter with squibs pointing to the full articles.

Scot’s Newsletter Blog » Blog Archive » The Blogs Have It
http://blog.scotsnewsletter.com/2007/10/07/the-blogs-have-it/
January 7, 2008 at 14:38 | Unregistered CommenterMike Brown
B sounds good to me
January 7, 2008 at 14:39 | Unregistered CommenterAlan
B sounds best for me, Mark.
January 7, 2008 at 14:40 | Unregistered CommenterPauline Hay
b please
January 7, 2008 at 14:44 | Unregistered Commenterlisa
My instinctive reaction is to go for option c. I'm not a very experienced rss feed user yet, and I'm concerned about being overwhelmed by blogs I might subscribe to, however useful they might be! I appreciate having a prod from an email newsletter, and I would find a brief summary of what you've been writing about really useful. I've been missing your newsletter, so do hope any new system works for you - I really value your observations and suggestions. Best wishes, Claire
January 7, 2008 at 14:55 | Unregistered CommenterClaire
b please
January 7, 2008 at 14:57 | Unregistered Commenterjo
I'd prefer separate newsletter as I dontlook at your blog regularly
January 7, 2008 at 14:59 | Unregistered CommenterKal
I would prefer b, as it's good to get the articles proactively. If a subject interests us we can then go and look at the blog.
January 7, 2008 at 15:10 | Unregistered CommenterAnne Bennett
Option A might make sense if you actually have two different classes of articles in mind -- do you? Otherwise, I don't see much sense in arbitrarily shunting some of your writing in one direction and some in another.
January 7, 2008 at 15:12 | Unregistered CommenterMiGrant
I really appreciate your newsletters as they act as gentle reminders for me. I don't really look at the blog so would miss out. Keep up the good work
January 7, 2008 at 15:13 | Unregistered CommenterGerri
I prefer e-mail newsletter as it's easier and I won't remember to look at the blog. Option b is best for me on that basis. I do really appreciate the newsletter.
January 7, 2008 at 15:21 | Unregistered Commentermike d
well, c with a partial 1-3 paragraphs and an active link to the blog for those who want to continue reading THAT article--click and go! Plus it stores all your articles in the order you wrote. . . .
January 7, 2008 at 15:25 | Unregistered CommenterBob

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