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Discussion Forum > The Future of the Newsletter

Mark, option C suits me since I tend to visit the blog regularly.

Regards
Steve
January 8, 2008 at 9:01 | Unregistered CommenterSteve
option a or b would work for me. I would not bother to open your blog but I do read your email letter - and find it useful - and I have used you for a conference workshop and also recommend you for such sessions. Without the newsletter you would probably and inevitably drift gently out of my awareness to both our losses!
Jane
January 8, 2008 at 9:12 | Unregistered Commenterjane ward
I'd prefer option C.

I don't visit your blog that often, and so a run down of what I am missing is more likely to encourage me to take a look once a month if something catches my eye.

[I only visited and voted on this issue because I read about it in the newsletter!]
January 8, 2008 at 9:17 | Unregistered CommenterRichard
Option b would be my preference. I don't tend to visit your blog on a daily basis, but do read my emails reguarly so would find this ideal.
January 8, 2008 at 9:41 | Unregistered CommenterLal
C would be great.
Emails come to you but you have to look for a blog. This would give me the incentive to go and have a look at interesting articles.
January 8, 2008 at 9:52 | Unregistered CommenterNicola
Dear Mark
I think Option C is good too, as I usually need a reminder to look at blogs.
Happy new year
Nick
January 8, 2008 at 10:15 | Unregistered CommenterNick Bell
Mark,

Not a - it's a waste of your time to do something send it once and not have it as a reference on your web site

So b or c - I like the regular reminders

Brian

P.S. Responding the day AFTER the e-mail - do it tomorrow :)
January 8, 2008 at 11:24 | Unregistered Commenterbrian
Dear Mark,
did you consider a mixture between b and c? One article included, together with references to all other entries published since the last newsletter?
And I would like to take this opportunity to thank you for all those great articles and your marvellous books!
Sincerely, Volker
January 8, 2008 at 11:45 | Unregistered CommenterVolker
Dear Mark

I am a big fan of your work, having attended your time management workshop in March 2003, and having bought your first two books (still need to get round to buying the third one!), and I always look forward to your newsletters with much anticipation.

However, I agree with Jane that, sadly, without the newsletter content, I would not get round to reading your blog. It's hard enough just reading and dealing with daily emails, without having to do extra work just to gain your tips (as useful and amusing as they are - and yes, I do recommend you on to many people, for your course and your books).

Option A seems to involve a lot more work for you, so presumably that's not time-efficient for you;
Option C seems to involve a lot more work for us, the readers, which makes it not time-efficient for us;
Option B has the potential to discourage people from visiting your blog if everything is provided for them in a newsletter (ideal for us but not for you!)
So, as Volker so neatly suggests, perhaps you could feature a main article in your newsletters, plus annotated links to all the previous entries to your blog that might stimulate interest to go look them up?

Whatever you choose, I am grateful that you are doing it!

Happy New Year 2008!

Best wishes
Colette
January 8, 2008 at 12:16 | Unregistered CommenterColette Haseldine
Hi Mark

Option B for me. I like your structured articles that I can then follow up on the blog if the subject is particularly relevant to me. I tend not to go to the blog without a prompt - partly "out of sight, out of mind" but also because, since it is interesting, I can end up spending more time than I wanted to reading it!
January 8, 2008 at 12:32 | Unregistered CommenterPam B
Option c would be best for you I think ie no duplicating. As long as we are told when to look in the blog.

January 8, 2008 at 12:35 | Unregistered CommenterJenks
Dear Mark,

I generally read your blog and because i have only recently joined your newsletter have only recieved 1 or 2 but I do think that option b would suit my interaction best.

Though i would like to say that i can imagine there will/maybe times when you feel there is a need to write new/special material for the newsletter alon and so a has some validity.
January 8, 2008 at 12:48 | Unregistered CommenterJustin S
I am with Volker. I read my e-mail frequently, whereas keeping up with blogs is one of my expendable little luxuries.
January 8, 2008 at 13:26 | Unregistered CommenterFERGUS O'ROURKE
a) please.

I get all the other info via the RSS feed.

Thanks.
January 8, 2008 at 14:30 | Unregistered Commenterjohnwin
Option C is best for me

I forget otherwise to look on the blog.

Regards.
Linda
January 8, 2008 at 14:33 | Unregistered Commenternewsletter v blog
With the best will in the world (and very little time I probably wouldn't look at the blog) so emails please either original or duplicated!
January 8, 2008 at 14:49 | Unregistered CommenterSarah
different strokes for different folks!!!
January 8, 2008 at 15:32 | Unregistered CommenterRosie
B suits my timeframe. I avoid the blog experience on all fronts as much as possible.

Thank you for asking.
January 8, 2008 at 17:08 | Unregistered CommenterAndrea
I would definitely go for option b - post the same material on the blog and newsletter. You're supposed to help people use time well and wading thru' blogs is one of the biggest time-wasters yet invented!

Send it to my inbox & I'll scan it for interest for 3 or 4 seconds & maybe read it, put it on your blog & I'll never see it!
January 8, 2008 at 19:23 | Unregistered CommenterPhil
Hi - b or c would suit me best. I also need a reminder to have a look at the blog.
Thanks for all your great tips Mark.
Lucinda
January 8, 2008 at 19:32 | Unregistered Commenterlucinda
I use Google reader; so every time there´s an update I know it. For this reason a newsletter, as depicted in (B) and (C), to me it´s useless.
So my choice it´s (A)
January 8, 2008 at 19:44 | Unregistered CommenterMassimo
B preferred but would be happy with C
January 8, 2008 at 20:05 | Unregistered CommenterDuncan
Unless the newsletter gives a "plus", it just doubles the blog. I would like to suggest an option D:

- Newsletter contains the highlights from the blog and a feature article that will only be published on the blog one month later (think about the excitement of attending a movie pre-screening or receiving in the post the magazine you subscribed to before anyone else can buy it in the shop).

- Having articles only for the newsletter would be a waste of creative energy.
January 8, 2008 at 21:13 | Unregistered CommenterBenoit
I would prefer option B. I read emails daily, but find the blog a time consuming luxury.

Thanks Mark for your 3 great books, and for those you recommend.
January 8, 2008 at 21:50 | Unregistered CommenterBarbara H
I would prefer to see the Newsletter being the main source as I find blogs too time consuming although, in fairness, I have not read this one so 'present company excepted'!

January 8, 2008 at 23:26 | Unregistered CommenterChris Yates
a or b preferred for me. I love your concepts and find them very empowering. I do go to your blog often, so any option would work for me.
Answered the same day, but then some things are just
that important. :)
January 9, 2008 at 0:53 | Unregistered CommenterSteve
I think B would be great. I don't often read the blog but I do read my emails. Reading the blog is something I think I will do later and never get round to. Maybe if I read the blog I wouldn't do this;)
January 9, 2008 at 10:02 | Unregistered Commentercaroline
Many thanks to everyone who has commented. I do appreciate your taking the time and trouble.

Option B is the clear winner. So that's what I shall be doing!
January 9, 2008 at 10:07 | Registered CommenterMark Forster
Happy with C. It's no trouble just to click through to the blog to read articles but do need a reminder to go and have a look.
January 9, 2008 at 12:51 | Unregistered CommenterKaren Bali
B please,

The newsletter is a nice little piece of wisdom which drops into your inbox.

It still pulls you into your Blog for other articles it might inspire youto investigate, However it's a nice media to be able to dip in every now and then.

Also maintains a relationship with people who value your articles.

January 9, 2008 at 15:46 | Unregistered CommenterM Singh
Option three please
January 9, 2008 at 16:27 | Unregistered CommenterStuart Richardson
I too would prefer the articles to appear in the newsletter as I am less likely to refer to the blog.

Hey, I liked your Dante quote at the beginning of one of your books ( Nel mezzo del camine di nostra vita etc.)... so much so I learnt it by heart (and I don't speak Italian).It sounds as if you've been through quite a journey to get to where you are. Thanks for sharing your insights and experience..
January 9, 2008 at 21:10 | Unregistered CommenterNigel Philpot
B preferred - don't read blogs
January 10, 2008 at 13:04 | Unregistered CommenterPaul
My choice would be: C. Blogs require more effort than *short* e-newsletters. I think newsletters should call attention to new things not just be a compressed blog. I would like to see a pointer to a blogs main themes. A couple of lines which would indicate whether I want to click the blog's link.
January 10, 2008 at 17:12 | Unregistered CommenterAndyL
Prefer B
January 11, 2008 at 14:19 | Unregistered CommenterPeter Kenworthy
I like the emails as they draw my attention to what you have written. I actually think oooh, I must read that but I am unlikely to regularly go to the Blog - I would get out of the habit and never read it again which would be a shame. B or C is the best for me - I'd plump for B if pressed.
January 13, 2008 at 21:29 | Unregistered CommenterOwen
I confess, as posted by other like minds before, I do read my emails but don't have the time to read your blog. Please please don't get rid of the newsletter! (Love your book "do it tomorrow..." it has impacted my life so much, thank you!)
April 6, 2008 at 12:06 | Unregistered CommenterMarcia
It seems to me that there are rss feeds for those who want b or c. You could use a blog software that allowed people to subscribe to replies to particular threads. From a business perspective, A) would remind people you are there, and encourage them to reconnect with the blog. I think you would get more mileage out of A) and since I visit the blog anyway, I would choose thoughtful, carefully written articles in a newsletter that don't appear on the blog. If I can access all your content anytime I want, for free, why would I bother keeping in touch? Think some of your articles on projects could easily be tke kind that would go in a newsletter. You could give people a "tip" on the newsletter contents when it does come out, and give them the opportunity to sign up, etc.

-Thanks for your work and
Best Wishes,
Gordon
April 8, 2008 at 5:12 | Unregistered CommenterGordon
Email marketing, when done correctly remains to be the most effective internet marketing tool for small business. Email marketing is a best and cheapest way to distribute your business messages to customers or public segment via mailer (email). It's used to encourage customers for getting high customers relationship values.Biggest benefits of using email marketing campaign are listes bleow:

First, your newsletter software should be able to keep track of regular customers and find more potential clients.

Secondly, your email marketing software should be able to send test emails so that company can reach a satisfactory result.

Thirdly, marketers demand email marketing software that's not simply helpful but user friendly at the same time.

Fourthly, most of the email marketing software contains templates to send attractive emails.

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More information, check out: http://www.phpnewsletter.org/.
May 22, 2012 at 2:44 | Unregistered CommenterSophia
A belated vote for c.
May 22, 2012 at 3:57 | Unregistered CommenterDjorn

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